Post by account_disabled on Jan 4, 2024 7:42:08 GMT 3
Listening to your customers not only improves your sales efforts, but also your marketing efforts, especially if you do content marketing , since you will be able to offer them what they really want to consume. 3. Satisfaction surveys One resource to obtain quality insights is through satisfaction surveys. This medium allows us to know one by one what each client thinks about our brand. Satisfaction surveys allow us to obtain not only quantitative insights - such as satisfaction scores with the product - but also qualitative ones, through a space in which customers can express their specific opinions. Types of insights that exist In general, three types of insights can be found in market research.
From the consumer It can be carried out through surveys and seeks to understand the audience, know their interests, needs, types of consumption and desires. The objective Phone Number List of this research is to know why they buy what they buy. Demographic data are not the only ones that define a population, their attitudes, goals, values, level of understanding, interests, motivations and even idols are also part of valuable information to direct a marketing strategy. 2. From the competition When it comes to working with this type of insights, the competition must be considered in a very broad way and not only look at direct competitors (who offer the same product) but also at other sectors.
Their positive and negative strategies must be identified , as well as consumer response evaluated. It is not in order to copy their methods, but to do something different, from another perspective that makes a difference. 3. Cultural Although culture can be part of consumer insights, it can provide additional value if it is considered as its own section. Identifying influencers, language, fashion, traditions and even gastronomy can favor the creation of deeper visions to connect with consumers. Steps to analyze a consumer insight These are four steps that can help analyze consumer insight and ensure that companies capture their attention. 1. Observe It is not about seeing from afar, the best way is to approach consumers at the point of sale and observe their response to the brand.
From the consumer It can be carried out through surveys and seeks to understand the audience, know their interests, needs, types of consumption and desires. The objective Phone Number List of this research is to know why they buy what they buy. Demographic data are not the only ones that define a population, their attitudes, goals, values, level of understanding, interests, motivations and even idols are also part of valuable information to direct a marketing strategy. 2. From the competition When it comes to working with this type of insights, the competition must be considered in a very broad way and not only look at direct competitors (who offer the same product) but also at other sectors.
Their positive and negative strategies must be identified , as well as consumer response evaluated. It is not in order to copy their methods, but to do something different, from another perspective that makes a difference. 3. Cultural Although culture can be part of consumer insights, it can provide additional value if it is considered as its own section. Identifying influencers, language, fashion, traditions and even gastronomy can favor the creation of deeper visions to connect with consumers. Steps to analyze a consumer insight These are four steps that can help analyze consumer insight and ensure that companies capture their attention. 1. Observe It is not about seeing from afar, the best way is to approach consumers at the point of sale and observe their response to the brand.